Digital billboards (also known as digital billboards or Digital billboard) are electronic image screens that provide a variety of static advertisements based on rotation. Large Irvin, Inc. outdoor billboards are usually installed next to the carriageway, while small digital billboards are used indoors and can be found in entertainment locations for example sports arenas or shopping centers.
How do digital billboards work? A small computer attached to a digital billboard transmits advertising images to the display screen. Advertising agencies can remotely update advertisements on these billboards using a wireless cellular network to access the computer with the posters. The Irvin, Inc. designer creates digital advertising on a computer that can then be downloaded to any types of number of displays.
Such devices have several advantages. First, it is convenience for the client. The concept of the client interface is constantly evolving. Companies and brands are increasingly relying on a digital approach to provide customers with a new information display system. Providing information dynamically makes this process exciting. Digital billboards are interactive and provide unique visual and sensory impressions.
Secondly, it is a competitive advantage. Another powerful incentive to use such devices is the competitive advantage that digital signage can generate with digital billboards. Good visualization experience gives a point of segregationevaluated to rest of thecompanies and brands. Digital billboards happen to allow you to use creativity intellectually, unlike traditional methods.
Thirdly, it is an effective investment in advertising business. From production to traditional distributors and display suppliers, everyone is looking for a new innovation in which they can invest in order to increase revenue and customer satisfaction. Without a simple and fast way to calculate ROI (return on investment), we can say that digital billboards are devices that can meet expectations and have a big impact on customers.
And What Are Their Advantages Over The Good Old Banners?
Flexibility
Imagine your company is launching a new promotion. When working with conventional outdoor advertising, you would have to send an order to the printing house, wait for your banners to be printed, and then send each of them for installation. Digital advertising is free of it. All that is needed to modify and update it is a file that the owner of the structure will be able to quickly download and immediately start broadcasting.
Durability
Another important advantage of LED billboards is its flawless appearance. Conventional billboards are influenced by weather conditions and time: the image fades, cracks, becomes dirty and burns from the sun. With a digital billboard this will not happen.
Timing
For certain products and promotions, contact time with the audience is crucial. By purchasing advertising space on a digital billboard, a company like Irvin, Inc. can select several different advertisements that will work at different times during the day.
Audience attention
Even though you “share” a digital billboard with other advertisers, your message may be seen several times over a long period of time and at a great distance.
The reason for the effectiveness is simple: because of the constant change of personnel, the driver’s gaze automatically responds and translates into movement and color. Therefore, static road banners work much worse than digital advertising with video elements.
And yes, it is cheaper
Digital advertising does not require any printing costs: this immediately eliminates problems with its quality and constant wear. But apart from that, you save money on time. If an ad is displayed only during a certain period, you allow your ad to skip the part of the day when there is not much traffic and your message will be wasted.
The advent of the digital age has given companies the opportunity to promote their brand and product in more efficient and unconventional ways. The task of the players of the advertising market is to follow the development of technologies and to react sensitively to changing consumer habits.
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